I’m experimenting with a new blog post format. Often times I’ll read a multi-paragraph essay and feel frustrated because it could have been condensed into a series of bullet points. So that’s what I’ve made here. Let me know what you think, hopefully the concepts will be intuitive and this bullet-style list will enumerate relevant ideas and examples. This is a list of principles of psychology in product and sales. (I’ve been reading Robert Cialdini and Daniel Kahneman recently!)
- This backs the socially positive slant that companies like Patagonia or Lyft build their value props on.
- This is particularly important in products where a small group of power users greatly influence the direction and quality of the product.
- Inner Circles can come in many layers.
- Some startups have tried create multi-functional social platforms (meeting new people, messaging friends, etc)
- But people use these layers to clearly define the relationship: coworkers use LinkedIn, friends/acquaintances use FB Messenger or GroupMe, and close friends use phone numbers/iMessage. This removes ambiguity and says “we’re friends because we use this medium reserved for friends of only this type”
- The question “why do you want this job?” is also a sales tactic. The candidate will be forced to articulate good reasons out of politeness – and the desire for internal consistency will make them believe these reasons. (source)
- GitHub’s Octocat is a friendly and fun mascot which users like and build an attachment to